In 2011 Benfield launched the 'Enjoy the Journey' brand identity and marketing campaign which is believed to be a motor industry first and is designed to evoke the lifestyle pleasures experienced and associated with the ownership of a car.
We have recently added a prestigious new Maserati dealership to our growing portfolio of brands and we now have over 30 dealerships across the North East of England, Yorkshire, Cumbria and South West Scotland. We represent 14 brands including Alfa Romeo, Audi, Dacia, Ford, Honda, Hyundai, Kia, Lexus, Maserati, Nissan, Renault, Skoda, Toyota and Volkswagen.
Benfield was recently awarded the Top Privately Owned Business Award for 2011 by NCJ Media, Used Car Expert Award 2011, highly commended in the Automotive Management Dealer Group Award for 2010, and also appears in the Sunday Times HSBC Top track 250 League table.
At Benfield we believe people are at the heart of our business and success and we employ over 1,400 people throughout our dealership network. Benfield is also the largest motor industry dealer group to have achieved Investors in People accreditation.